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New Google Local Services Ads Terms Go into Effect on June 5th: What You Need to Know
Google recently announced an important update to its Local Services Ads (LSA) Terms, which will take effect on June 5, […]
The Google Business Profile Suspension Bug: Here’s What We Know
If you’ve heard about the recent bugs related to Google Business Profile (GBP) suspensions or even experienced it yourself,...
Paid Search Strategies for Home Services in Low-Demand Periods
In home services digital marketing, getting through low-demand periods takes a smart strategy tailored to sector’s unique needs....
Navigating SEM Strategy When Consumer Demand Drops
Economic shifts, seasonal trends, and unexpected global events can all disrupt search engine marketing (SEM) performance. During...
Breaking Down Franchise ROI: Tracking Digital Marketing Performance by Location
Digital marketing is crucial for franchises, helping to drive brand awareness, generate leads, and grow revenue. However, one of...
Brand-Oriented vs. Conversion-Oriented Marketing for Franchises
When planning a franchise’s digital marketing strategy, one critical decision is how to balance brand-oriented marketing with...