Google Link Spam Update December 2022: What You Need To Know
Google recently rolled out another update to its search algorithms—the December 2022 Google Link Spam Update. Here’s what you need to know.
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5 Tips for a Great Healthcare Website Design Built for ROI
How can a new website help with healthcare marketing? It starts with good design for higher website ROI using these tips and examples.
How to Drive the Right Procedures to Your Practice, Not Just Patients
Recently, Socius’ Director of Healthcare Sales, Ted Kozel, and Santosh Patel, president and co-founder of Complete Specialty Solutions, joined forces in a webinar to help dental practices get more bang for their marketing buck. We’ve rounded up some of the highlights of Ted and Santosh’s conversation for you in this article.
Understanding Your Marketing Costs & The Lifetime Value of a Lead
What’s the value of a customer to your business?
The answer depends on how long a customer sticks around. One who makes a series of small purchases over 10 years could be worth a lot more than one who buys a big-ticket item one time. Regardless of how you calculate the numbers, it’s important to take the long view when considering customer.
The ROI of Social Media Marketing for Healthcare
Is your healthcare practice taking advantage of social media? Learn about the benefits and get started today. We’ll show you how to maximize the impact of SM for your practice.
Five Tips for Paid Search for Healthcare
Looking to improve PPC? Here are five easy tips for healthcare professionals to master paid search engine marketing, get more traffic with a better ROI, and grow their practices.
Don’t Get Blindsided: How Google’s Mandatory Transition to GA4 Will Affect your Business—and How to Prepare
In July of 2023, Google’s Universal Analytics will stop collecting new data, meaning Analytics users will need to switch to Google Analytics 4 (GA4) to continue getting valuable information about their web traffic. The time to prepare your business is now.
