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Understanding Your Marketing Costs & The Lifetime Value of a Lead

What’s the value of a customer to your business? The answer depends on how long a customer sticks around. One who makes a series...

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The ROI of Social Media Marketing for Healthcare

Is your healthcare practice taking advantage of social media? Learn about the benefits and get started today. We'll show you how...

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Five Tips for Paid Search for Healthcare

Looking to improve PPC? Here are five easy tips for healthcare professionals to master paid search engine marketing, get more...

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Don’t Get Blindsided: How Google’s Mandatory Transition to GA4 Will Affect Your Business — And How to Prepare

In July of 2023, Google’s Universal Analytics will stop collecting new data, meaning Analytics users will need to switch to...

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Pieces Don’t Make a Machine: Why Your Google Ads Aren’t Working 

There are more than seven million advertisers using Google Ads. And while you may think you have other advertising options, keep...

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How To Compare Your Marketing Numbers: Knowing Conversion Rates, Industry Benchmarks, and ROI

Having the right mix of marketing inputs matters in getting great ROI on your investment. But knowing what to do with that...

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