Blog
Understanding Your Marketing Costs & The Lifetime Value of a Lead
What’s the value of a customer to your business? The answer depends on how long a customer sticks around. One who makes a series...
The ROI of Social Media Marketing for Healthcare
Is your healthcare practice taking advantage of social media? Learn about the benefits and get started today. We'll show you how...
Five Tips for Paid Search for Healthcare
Looking to improve PPC? Here are five easy tips for healthcare professionals to master paid search engine marketing, get more...
Don’t Get Blindsided: How Google’s Mandatory Transition to GA4 Will Affect Your Business — And How to Prepare
In July of 2023, Google’s Universal Analytics will stop collecting new data, meaning Analytics users will need to switch to...
Pieces Don’t Make a Machine: Why Your Google Ads Aren’t Working
There are more than seven million advertisers using Google Ads. And while you may think you have other advertising options, keep...
How To Compare Your Marketing Numbers: Knowing Conversion Rates, Industry Benchmarks, and ROI
Having the right mix of marketing inputs matters in getting great ROI on your investment. But knowing what to do with that...