Case Study: Titan Siding & Windows Wins Market Share in a Competitive Landscape

Titan Siding & Windows is a leading exterior remodeling company specializing in siding, windows, roofing, gutters, and recently, spray foam insulation. 

Their credentials include: 

• James Hardie President’s Club Award Winner 
• Member of the James Hardie RNR Advisory Board 
• Andersen Preferred Elite Installer 
• Pella Certified Service Provider 

In short: Titan wasn’t struggling with reputation; they were struggling with digital competition. 

The Challenge 

After 16 successful years built on reputation and relationships, Titan began facing increasing pressure from digitally savvy competitors. 

“Lots of smart guys are coming into this field… and we were really getting killed on the Internet.”  

Titan had minimal formal digital marketing before Socius including some limited SEO support, but nothing integrated, strategic, or multi-channel. 

As owner Mike Connors describes, “Nothing official. Nothing that attacks from multiple angles.”  

Titan needed: 

• Stronger Google visibility 
• Structured paid strategy 
• Conversion-focused landing pages 
• SEO growth 
• Multi-angle digital presence 
• A forward-looking AI strategy 

Why Socius? 

The decision came through trusted industry validation. 

“James Hardie recommended Socius… and when I saw Andersen also recommended you guys, I figured those are the two biggest players in their field, probably should give them a shot.”  

For a company operating at Titan’s level, partner credibility mattered. 

The Strategy 

Over the past year, Titan implemented a multi-layered digital strategy including: 

• Google Ads management 
• Dedicated service landing pages (Siding, Windows, Doors, Roofing) 
• Organic SEO improvements 
• Organic social media execution 
• Website redesign planning 
• AI-forward search positioning 

The Results

Titan entered Google Ads with a meaningful budget, expecting strong ROI. While Mike acknowledges that not all leads convert, which is a reality in competitive paid channels, the performance has been impactful. “We kind of went in with a healthy budget… half of them are waste, I’ll tell you that, but half of them are good leads.”  

More importantly: 

• Dedicated landing pages improved conversion performance 
• Service-specific funnels increased focus 
• Multi-service expansion supported cross-selling 

“The landing pages – bang for their buck – have been pretty good for us.”  

Organic Growth & Search Visibility 

Titan closely tracks rankings and they’ve seen upward movement. “When I look at the rankings… we’re consistently moving up. We’ve been really happy about that.” For Mike, SEO visibility is the clearest performance metric. 

Organic Social Performance

Between November 7, 2025 – February 4, 2026: 

Instagram Performance  

• 686 organic views (+60.3%) 
• 15 engagements (+150%) 
• 2.2% engagement rate (+56%)
• 46 posts published (+84%) 
• Post engagement up 1300% 

Facebook Performance  

• 746 organic views 
• Engagement up 350%
• 45 posts published 
• 144 total followers (+3.6%)
• Post engagement up 85.7% 

These metrics demonstrate consistent publishing, increased interaction, and upward momentum in engagement across platforms. 

Competing in the AI Search Era 

Titan isn’t just focused on traditional SEO. Mike is forward-thinking about AI-driven search, “What I see is everyone going to ChatGPT now to look for people… that’s the war I really want to win.”  

Titan is actively preparing for: 

• AI-indexable content structure 
• FAQ expansion 
• AI-optimized backend formatting
• Multi-platform discoverability 

This positions Titan not just for current search, but emerging AI-powered discovery. 

Partnership & Account Leadership 

One of the strongest differentiators cited was account leadership. “Ashlyn has been insanely good. She’s responsive… she knew me within a week. We’re not going to be mediocre. We’re going to be the best.”  Mike describes a collaborative, growth-oriented partnership, not passive vendor management. 

Titan has continued expanding services over time, including: 

• Additional landing pages 
• Expanded paid support 
• Website redesign 
• Future AI-driven integrations 

The Bigger Picture 

2025 was a historically difficult year for many in the remodeling industry. Despite market conditions, Titan: 

• Stabilized digital presence 
• Improved rankings 
• Increased engagement 
• Expanded service funnels 
• Positioned for long-term AI competitiveness 

This isn’t just about lead volume; it’s about long-term market positioning. 

Curious how Socius can help your business?