Helping Hands Roofing
Case Study

Helping Hands Roofing

Helping Hands Roofing Became the Go-To Company in Their Area by Investing in Their Online Presence


Today, their focus on prioritizing customer interests ahead of their own bottom line has made them the roofing company of choice for homeowners and business owners throughout the Beavercreek area.

The Problem

Helping Hands owners Lindsey and Aubrey needed a new website — one that would improve upon existing SEO and help them increase local leads.

Unfortunately, a few bad experiences and lots of false promises from website design and SEO companies in their past had left them skeptical of hiring another firm.

But when they met the Socius team (in partnership with Owens Corning) at a live event, they became the first contractor to use a new Socius digital marketing platform backed by Owens Corning. Knowing they’d be working with a verified partner of a company they trusted was the key to getting past some old fears and putting their business ahead of the curve.

The Solution

“Online visibility is so important – if you’re not online, you might as well not exist!” says Helping Hands owner, Lindsey Holley.

That’s why she and her husband, Aubrey, were so excited when Socius delivered a gorgeous website new design. The entire Helping Hands team loved all of the design elements of the new site but they were especially thrilled by the functionality and ability to easily capture leads.

With an additional focus placed on quality content and SEO for the new site, Lindsey and her team have seen major growth in the business.

“I do notice that my phone rings more,” says Lindsey. “Most of the time we ask how they heard about us and 99% of the time it is through Google. We’ve definitely seen a return on our investment in SEO. And we know clients read our reviews because they tell us they do! They also tell us we have the best name!”

The Results

Helping Hands’ dashboard reports show an increase in traffic and lead form completion, both indicators that the new site is helping Lindsey and her team reach their goal of more local leads.

“The most important thing for us is exposure and brand awareness. Our customers fall in love with us and easily trust us,” says Lindsey. “We do that with a beautiful website that captures people’s attention.”

In fact, conversions from both direct and organic traffic are up nearly 62% over the last two years. And Lindsey reports that revenue has been consistent for the last three years, as well.

“We are a small team! And we’re always profitable. Knowing that we come up in our customers’ Google search means a lot to us. Socius helps us do that.”

Lindsey Holley
Helping Hands Roofing, LLC

The Future

Partnering with Socius for a new website was just the beginning for Helping Hands. Lindsey, Aubrey, and their team believe there are always improvements to be made, which is why they’ve focused on adding content pages to help boost SEO and their local search presence.

But Lindsey and Aubrey’s next big goal is to hire a sales team. They know that showing up in search and putting their best foot forward is a key step in making that happen.