Case Study: How Socius Transformed Exact Exteriors’ Online Presence
Initial Challenge
Exact Exteriors faced a significant challenge in establishing a robust online presence. Despite having a basic website and working with two previous marketing companies, they struggled to generate organic traffic and leads. The leads they did receive were often irrelevant, such as job inquiries from contractors instead of potential clients. This lack of online visibility and ineffective marketing efforts hampered their business growth, making it clear that they needed a more competent marketing partner to achieve their goals.
Previous Marketing Efforts
Before finding Socius, Jason Lopes (Owner, Exact Exteriors) had tried working with a few other marketing agencies. The first one provided minimal results, failing to drive organic traffic to their website over an entire year. The second agency delivered a better website and started some Search Engine Optimization (SEO) work, but even after eight months, there were no substantial results in terms of lead generation or traffic.
Choosing Socius
Exact Exteriors was introduced to Socius by Lansing Building Products, a key partner. Despite some hesitation about paying for overlapping services with his previous marketing company, he decided to give Socius a chance. The transition was smooth, and within the first week of Socius’s services, Exact Exteriors received two phone calls from potential clients. This immediate success starkly contrasted with their previous experiences.
Socius’s Approach
I think what really sets Socius apart is the content that they’re putting out… They obviously spend a lot of time and know our industry really well. So that was another thing that made me feel really comfortable.
– Jason Lopes, Owner, Exact Exteriors
Professional Website Design:
Socius developed a highly professional and visually appealing website for Exact Exteriors. Jason was particularly impressed with the templates Socius provided, which allowed for customization to match the company’s brand and needs. The new website received positive feedback from clients and stood out compared to previous versions. “I get compliments on it all the time,” says Jason
Content Creation:
One of the standout features of Socius’s service is the high-quality, industry-specific content they produce monthly. This content provides valuable information to homeowners, enhancing Exact Exteriors’ credibility.
SEO and Online Visibility:
Socius’s SEO efforts quickly paid off, with noticeable increases in organic traffic and phone calls. The Socius team’s knowledge and experience with the exterior home improvement industry ensure that their SEO strategies are highly effective.
Integration with CRM:
Socius worked with Exact Exteriors to seamlessly integrate their website’s contact forms with their CRM systems (Jobber and Monday), streamlining the lead capture process and ensuring no potential client slipped through the cracks.
Results
Exact Exteriors experienced a substantial increase in online visibility and lead generation. In the past 10 months, they’ve seen a 341% increase in website traffic, and a 117% increase in conversions. Jason noticed a significant uptick in phone calls and inquiries through their website, including 75 leads during the typically slow winter season. This marked improvement was a clear testament to the effectiveness of Socius’s strategies.
Plus, Exact Exteriors began receiving about a dozen leads per month from Google searches alone, a dramatic increase from the minimal organic traffic they had previously. This influx of leads translated into more business opportunities and potential revenue growth.
Customer Experience
The [Socius] team’s been phenomenal. Everything we’ve requested has gotten done.
– Jason Lopes, Owner, Exact Exteriors
Jason has been consistently impressed with the Socius team’s professionalism, responsiveness, and ability to customize based on Exact Exteriors’ unique needs. Christina, his primary contact on the Socius team, does a great job of funneling communication from Socius’s technical teams to Jason.
Christina was especially instrumental in implementing multiple marketing strategies, such as the integration of contact forms with their CRM system. This was a game changer for Exact Exteriors, simplifying lead management and enhancing operational efficiency.
Future Goals
Looking ahead, Exact Exteriors aims to continue its growth trajectory. How? By leveraging the insights and analytics provided by Socius. Jason is keen on exploring additional platforms like Bing and Yelp to diversify his business’s online presence further. Socius’s support in understanding and utilizing these analytics will be crucial in targeting specific geographic locations and services for optimal growth.
Conclusion
I would 100% tell you guys to lean on Socius for whatever marketing needs you might have, and to get your business really noticed online.
– Jason Lopes, Owner, Exact Exteriors
Exact Exteriors’ partnership with Socius has been transformative. Within just one year, they moved from struggling with minimal online presence to receiving a steady stream of qualified leads, and enjoying a professional, highly functional website. Socius’s industry-specific expertise, dedication to quality content, and seamless CRM integration have set a solid foundation for Exact Exteriors’ continued growth.
Jason’s experience underscores the importance of finding the right marketing partner who understands the unique challenges and opportunities within a specific industry. With Socius, Exact Exteriors has not only improved its online visibility but also positioned itself for long-term success in the competitive home improvement space.
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