How to Drive the Right Procedures to Your Practice, Not Just Patients

Recently, Socius’ Director of Healthcare Sales, Ted Kozel, and Santosh Patel, president and co-founder of Complete Specialty Solutions, joined forces in a webinar to help dental practices get more bang for their marketing buck. 

Together, they explored how dental practices can help potential patients build trust in a dental practice through its website, organic search results, and SEO efforts. The aim of the webinar was to help dental practices better understand how patients can find them through organic search and SEO—the fundamentals of marketing for dental practices and DSOs.  

Ted also touched on the need for practices to look at revenue per hour and revenue per operator, ultimately striving to market higher-value procedures that will create more profit. We’ve rounded up some of the highlights of Ted and Santosh’s conversation for you in this article.

Weigh Marketing Against Your Business Goals

Dental practices have to be strategic when it comes to marketing their services online. According to Ted, understanding the goals of your business is key in determining which advertising strategies will bring the best results.  

For example, attempting to rank for something like “dental implants in Atlanta,” can be hard due to the large area encompassing many variations of key terms you also want to rank for. Ted recommends choosing more specific, long-tail searches like “Buckhead dental implants” to get more attainable wins. 

Google Ads can also be a great way for practices to reach potential patients. While the cost of acquisition may be higher, investing in advertising can bring in lucrative high-ticket procedures.  

Understanding what type of procedures and total number of patients the practice wants to acquire is paramount in determining how much to spend on advertising. With a good strategy, dental practices can ensure they are visible online and gaining more clients efficiently.  

Standing Out From the Competition

Dental offices are competing for the attention of potential patients, and it can be difficult to stand out from the crowd. As Google searches are a common way for people to find their dentists, it’s important that dental offices have an active presence online and make sure they’re optimized for organic search results.  

However, just having the right content isn’t enough, as there are likely to be several other offices in the area providing similar services. To really stand out and gain potential patients’ trust, dental offices need to make their content more personalized. As Ted notes, this can include simple things like referring to staff as ‘all stars’ or finding other ways to make content unique and engaging. 

Santosh: “When you think about what you can add to your website, walk to your front desk first. Walk me through what you mean by that.”

Ted: “Your staff knows the questions they’re always asked, and they’re asked them over and over again. And if they’re asked them over and over again, it either means that’s not on your website or it’s too hard to find.”  

Ultimately, a dental office’s website is about more than just getting noticed in organic search results – it’s an opportunity to demonstrate its values and let potential patients know what kind of experience they will get from them. With the right online presence, dental offices can prove they are the right choice. 

Watch the Webinar

Overall, Ted and Santosh dove into a ton of helpful advice and tips on how dental practices can optimize their marketing and advertising efforts to bring in more profit, as well as better understand patient searches.   

If you are interested in learning more about how to create an effective online presence for your dental practice, or you simply want to maximize your profits, watch the rest of Ted and Santosh’s conversation now by clicking below.

Ready to turn more clients into repeat business? Talk to a Socius representative and we’ll help you out. 

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