5 Most Valuable Garage Door Marketing Ideas
By Jocelyn Van Saun
June 27, 2023
Marketing that Makes Your Garage Door Company Stand Out
Garage doors are surprisingly difficult to install and service. They’re large, hard to handle, and can weigh several hundred pounds. If installed incorrectly, they are a nuisance that won’t open — or worse, a hazard that could fall and hurt someone or damage property.
Not just anyone will take on a garage door job. Garage door repair businesses with the expertise to install and service garage doors are a rare commodity. There are only around 1,000 of you in the entire US.
That scarcity can make a skilled garage door installer hard to find. And for the person who needs to repair or replace their garage door, the process is more frustrating when they don’t know where to look or who to hire.
That’s why it’s vital to find garage door marketing ideas that make it easier for local customers to find you. The right digital techniques make it clear what products and services you offer and why you’re the best choice for the job. They can make selecting garage doors and booking services as simple as possible for new or returning customers.
It’s no longer enough to rely on radio ads or billboards to reach everyone in the area thinking about garage doors. That’s not how people hire contractors these days. Instead, they go online to search for options and select someone based on what they find.
If you want to stand out, you must be online. If you’re not, you’ll be rare in the wrong way.
Here are five ways to get started:
5 Digital Garage Door Marketing Ideas
Garage Door Marketing Idea #1: Build a Custom Website
A custom website may be the single most valuable tool your garage door business has. A website gives you an online presence that people can find when they search for “local garage door company” or something similar. If your company doesn’t show up near the top of the search engine results page (SERP), your business is almost invisible.
A custom website is also a fantastic sales tool. It allows you to:
- Highlight the products you offer
- Showcase your work by displaying photos of recent jobs
- Streamline the sales and booking process with an online scheduling feature
- Save time and money on administrative sales and booking tasks
However, if you’re not careful, your garage door company’s website can be a liability. Slow, buggy, and confusing websites can scare away promising leads. Nearly half of all people will leave a website that takes longer than two seconds to load, and 88% won’t come back to a site after a bad experience. And considering that people form impressions of websites in just 0.05 seconds, there’s very little time to make a positive impact.
That’s why many DIY or out-of-the-box garage door websites fail as sales and marketing tools. If websites don’t look and feel professional, the businesses they represent don’t look professional either. For that reason, a custom website built by expert developers will always be the best option. Hiring an expert will ensure your website delivers the greatest long-term results while requiring the least amount of time and frustration from you.
Garage Door Marketing Idea #2: Web Content and SEO
The higher you rank on the SERP, the more likely you are to attract traffic to your website. To first reach one of the top spots — and keep that spot above your competitors — you need an ongoing search engine optimization strategy for publishing content related to your garage door services.
To convince Google that you’re an authority on garage doors, you need well-written, informative web content that targets the right keywords. The more people find your website using your target keywords, visit your page, and stay on your page, the more authority Google grants.
Great content also helps you educate visitors and book services. It’s to your benefit to publish content consistently — which takes an ongoing time commitment plus a savvy SEO strategy.
Rather than spending weekends researching keywords and writing blogs, many contractors hire an SEO partner like Socius: someone to handle web content writing and everything else that goes into keeping your website relevant in the search results.
Garage Door Marketing Idea #3: Paid Media
Paid media gives you the advantage of targeting where and when your ads appear. If someone searches for the term “best garage door company in XYZ city,” you can pay for an ad that appears at the very top of the search results, even before the top-ranked organic result.
Paid media in combination with effective SEO helps you reach anyone and everyone eager to hire a garage door company. But just as with SEO, mastering paid media takes time. Buying ads, analyzing results, and researching new keywords to target is an ongoing effort.
But it’s worth it because, with the wrong strategy, you could see very little return for a very large investment. Paid media is an excellent lead-driver if you do it right, but wasteful if you do it wrong.
A marketing partner that knows paid media can help you plan, execute, and optimize your strategy. They do the legwork, you get more leads.
Garage Door Marketing Idea #4: Social Media
Who buys a garage door off of Instagram or Tik Tok? More people than you might expect. Social media influenced the “dream home aesthetic” for 80% of people in one survey, and compelled them to spend 62% more on home upgrades than people who avoided social media.
More than half the world’s population uses social media. If you want to connect with people, it’s the obvious place to go. And for a garage door company, social media profiles are great places to display pictures of your work and the impressive doors you install.
That said, social media marketing is about more than creating photo galleries of before and after shots. It’s also about creating and sharing video and written content, engaging with followers, and experimenting with new channels and messages. Many brands have full-time social media marketing staff to stay on top of everything.
That isn’t an option for most garage door companies. Instead, you can hire marketing experts to turn your social media into successful sales.
Garage Door Marketing Idea #5: Customer Reviews
One of the best garage door marketing ideas is to let your customers sell your services. Positive reviews confirm that you run a business people can trust. Bad reviews make an even stronger impression — 88% of consumers will avoid a business with a bad review.
Review canvassing helps you get more reviews overall and more good reviews than bad. Here’s how it works:
- After completing a job, you send an email to customers asking for a review and rating.
- If they respond with a positive review, you post it in as many places as possible.
- If they respond with a negative review, you reach out to try to resolve the situation — and gather a positive review — before publishing.
This is a highly effective approach to gathering reviews, but it takes time and some technical skill. Consider hiring a marketing partner to handle review canvassing.
Garage Door Marketing Ideas Made Easy
If you spend all day (and many nights and weekends) running a garage door company, where does marketing fit in? And even if you can make some time and space to promote your business, do you have the experience to execute an excellent garage door marketing strategy?
The fact is this: all garage door businesses need to invest in marketing, but very few have the resources to do it in-house.
Skilled garage door contractors may be rare, but you don’t have to settle for being invisible. You have all the resources you need with the Socius Marketing team on your side. We are a garage door repair digital marketing agency that can take your business to the next level. Let us put that knowledge to work on your behalf so that marketing your business exceeds your expectations with minimal effort on your part.
Schedule a consultation to explore how the right garage door marketing ideas can help you hit your goals.
