Case Study: Creative Cabinets and Fine Finishes Sees 30% Growth YOY

Creative Cabinets and Fine Finishes is a full-service kitchen and bath refinishing, refacing, and remodeling company serving the metro Atlanta area. Unlike many competitors that specialize in only one service area, Creative Cabinets offers a range of solutions tailored to varying homeowner budgets and needs. 

After 21 years in business, leadership transitioned to Evan Hill, who stepped in with a clear priority: modernize and professionalize the company’s marketing strategy. 

The Challenge 

When Evan joined the business in a leadership role, one of the first areas he evaluated was marketing performance. 

The company had previously worked with a small, independent SEO provider. While the relationship was positive, there was a major gap: 

• No clear return-on-investment tracking 
• Limited reporting visibility 
• No clarity on which channels drove actual revenue
• Inability to attribute leads to Google, paid ads, or social 

“One of the questions I kept asking was ‘what’s our return’? How can we track this? Do we know what’s coming from Google, paid, or Facebook? That was one of the unknowns that really frustrated me.”  

For a growing business wanting to invest significantly in marketing, that lack of transparency was becoming an issue that needed to be addressed. 

The Solution 

Creative Cabinets partnered with Socius to implement a more structured, data-driven marketing strategy focused on: 

• SEO optimization 
• Paid ad strategy 
• Transparent channel attribution 
• Continuous strategic guidance 
• Monthly reporting calls 
• Performance dashboards 

From the beginning, the Socius team prioritized listening to Evan’s concerns and aligning strategy with business goals. 

“What really stood out was how you listened to our pitfalls and where we were falling short. Then you put a plan together – monthly reporting calls, monthly reporting packages – that gave us clarity.”  

The Results 

30% Top-Line Revenue Growth in 2025 

After onboarding in late 2023, the real impact became visible in 2025: 

• Approximately 30% top-line revenue growth 
• Significant lead increases year-over-year 
• Improved cost-per-click efficiency 
• Expanded paid ad investment with confidence 

“In 2025, we grew around 30% top line… I would definitely give you guys a portion of the credit there.”  

Leads Up 30% Again Year-to-Date 

With optimized paid media strategy and increased budget allocation: 

“Now we’re at the marketing spend amount [our account manager] recommended, and so far year-to-date our leads are up like 30% again.”  

Building Trust Before Scaling Spend 

One of the most critical components of the partnership was earning trust before asking for increased investment. 

Instead of pushing immediate large spend increases, the Socius team: 

• Worked within a smaller test budget 
• Optimized cost per click 
• Demonstrated measurable improvements 
• Then scaled strategically 

“They worked at a lower budget point to optimize cost per click. Once I saw they stood behind what they were talking about, I was ready to dive into that long-term fix.”  

This phased approach allowed Creative Cabinets to grow confidently and sustainably. 

Strategic Partnership, Not Just Execution 

Evan specifically highlighted the proactive guidance from his account team: 

• Clear communication 
• Fast responsiveness 
• Honest long-term recommendations 
• Practical short-term workarounds 

“She tells me, ‘Here’s the real fix… it’s your decision.’ In the meantime, I can optimize what we have. Long term, here’s where you need to be.”  

Even website improvements were phased strategically to align with budget and business conditions. 

Differentiator: Responsiveness & Accountability

One unexpected but powerful differentiator? Responsiveness.

“Truthfully, one of the things that differentiates you guys – if you just respond to my emails, that’s huge. People in this industry just don’t respond.”

For a service-driven remodeling company that operates on a strict 24-hour client response rule, this alignment in communication standards reinforced trust.

Looking Ahead: Revenue Attribution & Platform Integration

Creative Cabinets is now exploring deeper ROI tracking through Socius’ RevConnect platform integrating CRM data, marketing spend, revenue attribution, and cost-of-acquisition analysis.

“That is exactly what I’m looking for. That’s perfect.”

The partnership continues to evolve alongside the company’s growth trajectory.

Curious how Socius can help your business?