Case Study: Advanced Blinds & Awnings Builds Stronger Google Visibility and Steady Lead Flow With Socius
Background
Advanced Blinds & Awnings is a full-service window coverings and outdoor shade company founded 20 years ago by Nick Hatcher. Originally focused on interior products such as blinds, shades, and drapery, the business expanded into exterior solutions about 15 years ago, adding motorized patio shades and retractable awnings.
The company specializes in custom-built solutions that help homeowners control light, wind, sun exposure, privacy, and comfort. Advanced Blinds & Awnings manages the entire customer journey in-house, including professional measuring, design guidance with sampling, ordering, installation, and ongoing service.
The Challenge
Like many established home service businesses, Advanced Blinds & Awnings tested multiple marketing partners over the years, often working with smaller “mom and pop” agencies across different channels. Results were inconsistent, especially when it came to building sustained visibility in Google search.
As search became the dominant way customers discovered local service providers, the company realized they needed a more reliable approach to capturing high-intent demand.
The Solution
Advanced Blinds & Awnings partnered with Socius Marketing in 2020 to strengthen its digital presence and ensure it was consistently discoverable online when local customers searched for its products and services.
Socius focused on crafting strong SEO and paid search campaigns so the business could capture demand and convert that traffic into real opportunities. We built and refined Google Ads around the company’s highest-intent services, tightened keyword targeting, and improved ad messaging to keep leads consistent. We strengthened their SEO through core service page improvements and local visibility work, helping the business stay findable online and turn search demand into real projects.
“Socius has helped put us in a position where someone’s looking for what we do in our area, we’re the ones capturing that demand,” the founder explains.
Beyond execution, the team delivered a strong client experience with responsive communication and clear reporting from their account manager, Kelley. “You guys have been really responsive, your reporting is great,” the founder adds.
The Results
Over the course of the partnership, Advanced Blinds & Awnings has seen consistent lead generation tied to Socius’ work that turns into meaningful, revenue-producing projects.
“We do get a steady amount of leads that come in from what’s been generated from Socius,” the founder says. “A lot of that work turns into real projects.”
Just as importantly, Socius helped maintain strong consistency in the company’s most critical channel, being findable on Google. By the end of 2025, Advanced Blinds & Awnings ranked organically for 126 of their priority keywords on the first page of search results, including 56 key terms in the top three positions. This growth significantly increased overall rankings and organic visibility.
Final Thoughts
Advanced Blinds & Awnings credits Socius with helping modernize the way the business captures demand, effectively replacing older channels with a search-first strategy that keeps the company visible where customers are looking. “SEO and pay-per-click have been great. It’s putting us in a position where we’re findable for the demand,” the founder says.
When asked whether they would recommend Socius to other businesses, the answer was clear: “I would, of course.”
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