Case Study: Lyons Law Group Lifts Revenue 25% With Help of Socius
Background
Founded 15 years ago and headquartered in Florida, Lyons Law Group is a “mom and pop shop that helps moms and pops,” says Managing Partner, Andy Lyons. The firm handles matters connected to real estate and estate planning. Its core practices include:
- Residential & commercial real-estate closings
- Wills, trusts & probate administration
- Real-estate litigation focused on saving homes from foreclosure, supported by an in-house loan-modification team
The Challenge
While the legal work flourished, marketing lagged behind. Early on, Lyons Law Group relied on friends or small agencies. The result was a static site, thin SEO, and unfocused traffic that produced the wrong kinds of inquiries.
“When you’re small and you’re just starting out, you end up working with friends or family or smaller companies that don’t have a lot of resources. You learn that, frankly, all of that was really a waste of time,” Andy recalls.
As competition for legal services tightened and online search became the primary way prospects found attorneys, Lyons Law Group needed a professional partner to rebuild its digital presence from the ground up.
The Solution
In 2019, Lyons Law Group partnered with Socius Marketing on a full-funnel digital strategy that began with a complete website and user-experience redesign, emphasizing clear service pages, authority signals, and strong calls to action so the site could operate as a true lead-generation engine.
Socius followed with rigorous SEO and content work, conducting keyword research, geo-targeting, and publishing practice-area articles vetted by Andy which attracted the right visitors and educated them before they reached out.
“Socius, for me, encompasses everything from a marketing perspective that is electronic at this point, from the website to SEO to content to whatever I need, quite frankly,” says Andy.
Monthly strategy calls with Andy’s dedicated account manager, Jacob, allowed rapid adjustments to budgets, campaigns, and messaging as insights emerged. Layered on top of this was transparent analytics that showed exactly which initiatives produced revenue and guided continual optimization.
“Socius pulls all the divisions together—the writers, the SEO team, the PPC folks—and Jacob is my single point of contact. I’ve never seen that level of coordination anywhere else,” Andy says.
The Results
Within five years, Socius transformed Lyons Law Group’s online performance:
- Revenue up “at least 25%” directly attributable to digital leads.
- Vastly higher lead quality. Prospects now align with the type of work the firm wants to be involved in.
- Stronger brand authority: competitors and local residents alike consult the firm’s in-depth educational content.
Final Thoughts
Andy summarizes the partnership succinctly:
“If you want to scale your business, work with Socius. They devise the budget, the strategy, the execution—and the numbers prove it works. I would absolutely recommend them to anyone… except my competitors.”
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