Stay Up to Speed: Engage Your Clients and Reach New Audiences With Social Media
In a world where virtual connections have become so relevant, harnessing the power of social media is an essential tool for dental practices seeking to engage, educate, and expand their client base.
When you develop a social media strategy and consistently post content, you’ll inherently establish a strong online presence that impresses your existing clients and reaches new ones, especially those in the Millennial and Gen Z generations because, let’s face it, appealing to these demographics is essential to build your client base for years to come.
Here are some social media marketing strategies to consider:
- Choose social media platforms that your clients are most active on, such as Facebook, Instagram, or Twitter.
- Consistently post engaging content to keep your followers engaged.
- Use social media to showcase your practice and services by sharing high-quality photos and videos.
- Monitor your social media pages for reviews and comments and respond to them promptly. This shows that you care about your clients and their experiences with your practice.
- Drive traffic to the practice website. By sharing links to blog posts, services, and promotions on social media, dental practices can encourage clients to visit their website and schedule an appointment.
What To Post
There are many things that dental practices can post on their social media accounts to engage with their followers and promote their services. Some ideas are:
- Educational content: Share informative articles, blog posts, or videos related to dental health and wellness, like tips on how to maintain healthy teeth and gums. This could mean resharing industry updates from reputable sources or posting your own original content.
- Promotions and specials: Let your followers know about any special deals or promotions that you are currently offering, like discounts, new client specials, or referral programs.
- Office updates: Share news about your practice, such as any new services or staff members that you have added. You can also share pictures of your office or staff to provide a behind-the-scenes look to build trust in your practice and make your followers feel like they know you better.
- Client stories and testimonials: Post stories and testimonials from satisfied clients to demonstrate the quality of your services and the level of care that you provide.
- Community involvement: Let your followers know about any community events or initiatives that you are involved in/attending. This can help to build goodwill and show your commitment to the local community.
- Fun and engaging content: Share lighthearted or humorous posts, such as dental-related memes or jokes, to help keep your followers engaged and entertained.
The key is to provide a mix of informative, promotional, and engaging content that will help to build your brand and keep your followers interested.
When To Post
The best time to post on social media can vary depending on the platform and the audience you are trying to reach. Here are some general guidelines for peak posting times on some popular social media platforms:
- Facebook: Generally midweek, between 1 pm and 3 pm, with the peak time being Wednesday at 1 pm. Posts on weekends and after 8 p.m. tend to get less engagement.
- Instagram: Generally midweek, between 11 am and 1 pm. Posts on weekdays tend to get more engagement than those on weekends, and posts on Mondays tend to perform worse.
- Twitter: Generally midweek, between 12 pm and 3 pm. Posts on weekdays tend to get more engagement than those on weekends.
- LinkedIn: Generally midweek, between 10 am and 12 pm. Posts during business hours tend to get the most engagement, while posts on weekends tend to get the least.
Keep in mind that these are general guidelines and may not apply to all practices or audiences. It’s a good idea to experiment with different posting times and analyze your engagement metrics to determine what works best for your specific audience.
So now that you’ve implemented social media, paid advertising, and an SEO strategy into your digital marketing plan, how do you know your efforts have been worth it? In part four of our five-part digital marketing guide for dentists, we’ll dive into how to measure results to inform future marketing decisions. Stay tuned or download the full guide below.
If you’d like to learn about how Socius Marketing can help your dental practice kick off your paid campaign, schedule a consultation here.