Top 5 Roofing Marketing Ideas to Increase Leads
Digital Marketing Ideas For Your Local Roofing Company
In a competitive industry like roofing, ineffective roofing marketing campaigns will lead you to waste time and money crafting messages that don’t resonate or don’t reach your target audience — a large effort for little impact.
The right ideas, on the other hand, make your roofing business stand out from the competition. They signal loud and clear that you’re the kind of roofing company people want to work with.
Great ideas also compel people to take action. The right messaging and design can result in more roofing leads, resulting in more people contacting you, boosting revenues over and above your marketing spend. In short, the best roofing marketing ideas pay for themselves.
Instead of using trial and error to find what works, start with these proven strategies.
5 Must-Have Roofing Marketing Ideas
Roofing Marketing Idea #1 – A Custom Roofing Website
You want to be one of the first roofing companies your potential customers find when they search for roofers online. But first, you need something for them to actually find. To generate marketing leads from web searches, you’ll need a professional roofing business website. Ideally, one that doesn’t require a massive investment of time and budget.
In addition, once prospects visit your website, you’ll want to provide easy navigation and appealing messaging to show they’re in the right place.
DIY website builders like Wix and SquareSpace provide easy tools to build a website. But unless you have technical skills and web design experience, your website may not look or function in a way that builds credibility or promotes customer confidence…or worse, it could do exactly the opposite.
A custom website built by experts, on the other hand, serves all your objectives::
- The technical backbone required to load fast and on all devices
- User design principles that guide people to the information they want
- SEO tactics that will make sure your website is prioritized by search engines
Best of all, you don’t have to build it yourself.
You will also have a professional content team who can work with you to tease out the core benefits of your roofing company and write compelling copy that communicates the value and vision of your services to visitors.
Done well, a website can be a self-contained sales tool that puts business directly in your calendar — but that takes a custom website built with commitment and care.
Roofing Marketing Idea #2 – Web Content and SEO
Having a website alone will get you to show up in the search results. But 75% of people surfing the web don’t travel past the first page. To get the attention of new customers, you need to occupy one of the top spots.
Ranking highly when people search for roofers in your area takes a search engine optimization (SEO) strategy. As part of that roofing marketing strategy, you’ll need to create lots of content for your website based on extensive keyword research.
Again, these are things you can do on your own. But as with DIY web design, self-taught SEO and home-grown content marketing demand lots of time and energy.
SEO is both an art and a science. And just like installing shingles, experience and expertise go a long way. That’s why many people hire an SEO partner to do whatever it takes to rank high on Google. With the right expertise in your court, you’ll get better results with less effort.
Roofing Marketing Idea #3 – Paid Media
Many of the best roofing marketing ideas are about getting your roofing business to rank above your competition in search results.
The surest way to rank on page one is to pay for the top spot. Paid media positions you above organic search results for relevant keywords. Add in the right messaging and design and you’ll have ads that grab attention, compel action, and funnel valuable traffic to your website.
Paid media doesn’t have to be expensive, but it requires critical thinking and a well-planned strategy. Without clear direction on what keywords to buy based on search volume, competition, and relevance, you can end up dumping money into campaigns that are targeted at people with no interest in your services. A roofing company marketing partner ensures that you get maximum results for minimal investment.
Roofing Marketing Idea #4 – Social Media Marketing
The average person spends 2.5 hours every day on social media platforms. Mostly, they’re getting updates about friends, family, and celebrities. But they’re also making plans that will require them to make purchasing decisions — like which roofing contractor to hire.
Of course, no one decides on roofing contractors because of a Tweet or Facebook post. But if your business has an active and engaging presence on social media channels, it establishes your brand as reputable, helpful, knowledgeable, and accessible — qualities that will lead your prospects to make a purchase.
Most importantly, it keeps you top of mind so when people need a roofer they remember your company and know how to contact you.
Successful social media marketing can cost you nothing in dollars (unless you opt to pay for social media ads), but it can cost a lot in time. Ideally, you want to post interesting, relevant, eye-catching content at least once a day, three to five days a week.
If you’re able to keep up with the daily demands of social media, it can also be a resource for another valuable marketing idea: building online reviews.
Roofing Marketing Idea # 5 – Online Reviews
The vast majority of people (88%) consult online reviews when making decisions about local businesses.
Positive reviews from satisfied customers can convince someone to hire you over the competition while negative reviews can drive business away. Having few or no reviews can raise red flags too. Reviews are important to managing your online reputation and must be curated and managed to have a positive effect.
How do you ensure you get lots of positive reviews? You start by simply asking your customers. Ideally, you’ll reach out to them soon after they engage your roofing services so their responses go through you first. Encourage positive responders to post their thoughts online, and reach out to any negative responders to resolve any issues before they take them public.
Managing this process takes considerable, ongoing effort, but it’s yet another service that a marketing partner can help you streamline and perfect.
Putting Roofing Marketing Ideas in Motion
The real strength of these five roofing industry marketing strategies comes from synchronizing them all together into a cohesive digital marketing strategy.
This leads to the best roofing marketing idea of all: Hire a partner to plan, execute, and optimize your marketing so you get the results you want.
Socius Marketing specializes in digital marketing for home improvement providers like you. We know what works. And we have a team in place to provide everything you need, customized to your brand and business goals.
The next step is to schedule a free consultation with a Socius expert to explore what’s possible for your roofing business through exceptional online marketing.