HERE'S WHAT WE COVER
Your home improvement business needs to be as resilient as possible. And the way you get there is through strategic lifecycle planning: From brand awareness, to lead generation, to sales... all the way to customer reviews.
Join industry experts from EverConnect, Socius Marketing, and GuildQuality for a powerful webinar where we’ll explore how to create impact throughout each stage of your sales cycle to maximize your revenue opportunities.
Jim Mallers, Vice President of Business Development at EverConnect, Ted Kozel, Director of Business Development at Socius Marketing, and Katie Malcom, Strategic Partnership Manager at GuildQuality, will join Gary Cohen, Vice President of CCN, to discuss how to:
- Generate higher-quality leads
- Maintain a competitive edge in search engines
- Strategize for accelerated growth
- Get more reviews to strengthen your brand’s reputation
- Discover how marketing can turn challenges into opportunities, and leverage technology not just to survive, but thrive in the market and beat out your competition.
As Director of Business Development for Socius Marketing, Ted specializes in digital marketing and strategic growth and possesses a wealth of sales and consulting experience across various industries.
His personalized approach has benefited businesses worldwide, providing guidance in development, marketing, strategy execution, and implementation. Ted is a sought-after speaker, sharing techniques and insights to turn knowledge into tangible business success.
For over 20 years Jim has worked across multiple industries supporting business growth through strategic sales initiatives. He has delivered dynamic growth to companies such as Sony Electronics, Dell Technologies, and James Hardie Building Products, before joining the team at EverCommerce.
Prior to joining EverCommerce, Jim led the Repair and Remodel business at James Hardie Building Products, developing their Contractor Alliance Program (CAP) to support the growth of over 4,000 contractors. By understanding the industry's marketplace he's been able to connect contractors to partners like EverConnect, Socius, MarketSharp, Guild Quality, Hatch, Active Prospect, and others to help them run better, more sustainable, and growing businesses.
As the Strategic Partnerships Manager at Evercommerce, Katie Malcom manages and drives the success of the partner relationships for GuildQuality, pulseM, Customer Lobby, and Listen360.
With over a decade’s worth of experience in customer satisfaction, she understands the importance of customer experience, customer engagement, and customer retention as the most important drivers for your business!
Gary Cohen is Vice President of Certified Contractors Network (CCN) and leads the day-to-day operations of the company. He is a seasoned business professional with deep multidisciplinary experience working across numerous sectors in the home improvement industry over the past 40 years. Gary has also been an executive and leadership coach since 2006 and is certified in 9 psychometric assessments.
As a past corporate executive, Gary served as President and CEO of two international distribution firms in the DIY sector and CMO/CRO of a consumer products firm serving the home improvement industry. He was a clinical professor of business for 11 years at the University of Maryland and served as Associate Dean of the Business School for 4 years. Gary has been published in The Hill, Investor’s Business Daily, Morning Consult, USA Today, The Washington Post, Los Angeles Times, and other local publications.