Join us for an insightful webinar where we explored why the current search environment demands a cohesive SEO and paid search strategy. Learn how to integrate your organic and paid efforts to capture attention, drive leads, and lower costs in today’s competitive landscape.

In this session, we will explored:

Search in Flux & Zero-Click Realities:
Understand how AI overviews, voice assistants, and fierce advertiser competition have reshaped demand, driven up costs, and shifted focus from traffic to total brand visibility.

Key Local & Organic Tools:
Discover how optimizing your Google Business Profile and leveraging Local Services Ads together can boost your presence across Search and Maps, amplify lead volume, and improve ROI.

Blended Analytics & Holistic Strategy:
Learn to merge Google Ads and Search Console data, identify high-opportunity keywords, and apply the principles of control, compete, and coordinate to create a flywheel that fuels both SEO and PPC.

Whether you’re aiming to future-proof your search marketing or elevate your funnel performance, this webinar will equip you with actionable tactics to unify your search channels and win in the new era.