How to Market a Remodeling Business
You’re probably doing all the standard local marketing tasks, including mailing postcards, delivering flyers, partnering with other businesses, and asking for referrals from your customers.
But in today’s digital world, you need to work a bit differently when marketing your remodeling business. A combination of online and offline tactics will help you stand out from your competitors.
Digitally speaking, your customers may live in your local area, but they spend much of their time online. Here are some interesting facts:
- 61% of consumers say they search for something in the local area, every day
- 82% of the U.S. population is on social media platforms
- 56% of people prefer to message a business on a social media platform or website, rather than call them
You need to do everything possible to be where your prospective clients are.
Today, that means marketing your remodeling business online, in addition to your local marketing ideas. If you’re not online, potential clients might not know you exist at all. You have to create a digital marketing machine to be successful. Here’s how:
5 Digital Strategies to Market a Remodeling Business
How to Use Customer Websites to Market Your Remodeling Business
Your online presence is a lot like your physical business location. When customers search Google for a home remodeling business, your remodeling company’s website should be in the search results.
To rank on the first page of the search results, you must use search engine optimization (SEO) to beat the competition. Your website must also be engaging and hold the reader’s attention, by following basic website best practices.
Today it takes a custom website to rank well. A basic site, thrown together using drag-and-drop tools might be functional for some of your existing customers, but it won’t help get you new ones. Potential customers expect a professional web presence — and so does Google.
You need a site custom-built by a professional who understands user experience, web tools and integrations, and SEO to have a chance of showing up on the first page of Google’s search results.
A professional web designer can make sure your website has these important qualities:
- Mobile-friendly design that’s easy to navigate on smartphones
- Simple user experience so customers can explore your services and find answers to their questions
- Optimized SEO to improve your rankings in search results
- Personalized, local remodeling company content and reviews to increase conversions
- Overview of your company’s story, in a relatable, engaging way
- Consistent calls-to-action (CTA) that make it easy for customers to reach you in multiple ways
Customers want to do business with remodeling companies they like, trust, and believe to be easy to work with. Your website can help build relationships by sharing your company’s values and making it easy for customers to message you.
How to Use Content Marketing and SEO to Market Your Remodeling Business
Your custom website is only the start of your web presence. The next piece of the puzzle is consistently publishing new website and blog content. Fresh posts will establish your company as an authority, improve SEO on your site, help customers find answers to their questions, and ultimately get you noticed by Google.
SEO has evolved from the early days of the internet. You can no longer get away with keyword stuffing or duplicate content to raise your ranking in search engines.
Now, you must earn SEO authority by publishing SEO-optimized, useful content your customers engage with.
A successful SEO strategy can be hard to manage on your own — you don’t have time to be an SEO expert. That’s why it makes the most sense to work with an SEO partner. An experienced digital marketer can optimize SEO in your blog and web content and plan campaigns to get you noticed by local remodeling customers.
How to Use Paid Ads to Market Your Remodeling Business
Even a custom website needs help getting in front of potential customers. The next step is to drive targeted traffic — local people who need remodeling services — to your website with the help of paid search and display ads.
When your target audience searches for terms related to your remodeling company, paid search and display ads appear at the top of the search results. Video ads are another channel — YouTube videos reach over 2 billion people monthly.
Paid media gets your website in front of more people than unpaid organic search traffic will. With help from a PPC marketing expert, you can deliver targeted ads to people searching for remodeling services in your local area. The right paid media puts eyeballs on your website that you can convert into paying customers.
How to Use Social Media to Market Your Remodeling Business
Social media marketing boosts your visibility and establishes your authority as a reputable remodeling business. And with 82% of people in the U.S. using social media platforms, it’s also one of the most effective ways to get in front of customers.
Yet it’s easy for businesses to ignore social media as a marketing strategy. One of the main reasons small companies resist using social media marketing is the time commitment.
An effective social media strategy requires consistent posting — three to five times a week or more — and engaging content.
It’s worth the effort to spread brand awareness.
Regular social media posts drive traffic to your website and keep your company top of mind when your followers ask need remodeling services. Social media marketing also supports your SEO campaigns by increasing your content reach.
How to Use Online Reviews to Market Your Remodeling Business
Just how important are online reviews? Consider these facts:
- 82% of consumers say they read local business reviews during searches
- Consumers spend up to 14 minutes reading reviews before deciding to buy
- In searches for small-to-medium businesses (SMB), Yelp appears in the top 5 search results 92% of the time
(Source: Search Engine Journal)
Online reviews help your customers get to know you before they talk to you. Reviews also complement personal referrals: 85% of customers say they trust online reviews as much as personal recommendations from people they know.
Some companies don’t spend much time chasing down customer reviews. Historically, only a small percentage of customers will leave a review, even when you ask them.
One way to increase your responses is with an automated review canvassing system. Your digital marketing partner can help you choose the right reputation management tools, set them up, and start collecting reviews automatically, without any extra work on your part.
Marketing Your Remodeling Business: The Next Step
It’s not easy to stand out in a sea of local remodeling businesses. However, concentrating your marketing efforts on the right channels can put you ahead of your competition.
Do you want to market your remodeling business online? The home improvement market experts at Socius Marketing are ready to help you with your remodeling marketing digital strategy to reach prospective customers.
Schedule a consultation, and we’ll talk about how to maximize your existing lead generation sources — and how to create some new ones.