Socius Marketing Named Finalist in 2025 Microsoft Advertising Partner Awards
By Socius Staff
October 16, 2025
We are thrilled to announce that Socius Marketing has been selected as a finalist in the 2025 Microsoft Advertising Partner Awards, in the Omnichannel Excellence category.
This recognition is especially meaningful as it comes on the 10th anniversary of Microsoft’s Partner Awards program, representing a decade of innovation, collaboration, and impact.
“Our work with Moffitt Cancer Center is a testament to what happens when data, trust, and purpose align,” said Andrew Snyder, Senior Director of Paid Media at Socius Marketing. “Being recognized for that partnership, and how we’ve used Microsoft’s solutions to bring it to life, is a tremendous honor.”
Why This Nomination Matters
Being chosen as a finalist is more than a badge of honor. It’s a validation of our strategic approach, relentless optimization, and client-first orientation. Microsoft Advertising’s Omnichannel Excellence Award will go to a partner that has demonstrated:
- Exceptional performance across multiple channels (Display, Video, Search)
- Excellence in strategy, optimization, and performance
- Strong collaboration with Microsoft teams
Our nomination affirms that our dedication to integrated, data-driven marketing is being recognized at the highest levels of the industry.
Reflections on Our 2024 Win and the Road Ahead
Last year, Socius Marketing was honored with Microsoft Advertising’s Excellence in Growth Award. This was a recognition of our rapid, sustained improvement in revenue, client retention, feature adoption, and campaign innovation.
From that win, we drew several guiding principles that shaped our 2025 efforts:
Stay ahead of platform innovation: We doubled down on adopting new Microsoft Advertising features early, pushing boundaries to give our clients an edge.
Holistic campaign design: Rather than siloing channels, we’ve increasingly emphasized cross-channel synergy: how Search, Display, and Video work together to reinforce messaging and drive conversion.
Deep client partnership: Strong communication, shared goals, and trust remain foundational to our approach.
Rigorous measurement & optimization: Every campaign is continually evaluated and refined to improve ROI and performance.
That 2024 award served as both recognition and motivation. Now, as we position ourselves among the 2025 finalists, we’re doubling down on excellence.
What This Could Mean for Our Clients & Team
We hope this nomination gives our clients even more confidence when choosing Socius as a partner, reinforcing our proven track record and strengthening our credibility in the marketplace.
Internally, the recognition serves as a meaningful morale boost for our team. From strategists to developers to account managers, every member of Socius shares in this achievement as a reflection of their dedication, creativity, and hard work.
What Comes Next?
The winners across all categories will be announced late October 2025 with an awards banquet on November 5, 2025, that Socius will attend. We want to congratulate all of the nominees and wish them luck. We celebrate the incredible work being done to drive growth and success for businesses everywhere.
Thank you to Microsoft Advertising for this incredible platform, to our clients for trusting us, and to our entire team here at Socius for delivering with excellence every day. Regardless of the final outcome, this nomination is a milestone worth celebrating, and a stepping stone toward even greater results ahead.
