Internet
Marketing Vs. Traditional Marketing
 Traditional
marketing certainly has its place and value. Examples
of traditional marketing include a sales force (internal
and independent), direct mail, buying leads, referrals,
print media, trade shows, radio and TV.
All these have inherent disadvantages. Some of those disadvantages include:
- Can be very expensive
- Once the campaign concludes there is a diminishing return in corresponding sales
- Does
not always target specific consumers who can really
use or need your products or services
- When
potential customers are ready to make a purchase,
will they see/hear/remember your message?
Investing in online marketing and search
engine optimization can provide cost effective
access to a potentially large customer base looking
specifically for your products and services.
The investment you make in marketing your website
will continuously provide benefits in increased qualified
leads, sales, market penetration, brand
awareness, company value and the ability to support
the expansion of new products and services.
Unlike any traditional marketing,
online marketing gives your company 24/7 availability
to consumers who are searching for, researching and
even making a purchasing decision about your products
or services, which, depending on those products or
services, can be accomplished without your intervention.
Your
website is a powerful, flexible, expandable and perpetual
marketing tool.
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