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Term:
External Link Structure for Search Engines
AKA: Backward Link, Pure Link, Link
Building
Definition: External link structure
refers to any site that has a link on it to yours.
Once a major ranking variable for search engines,
external link structure has been de-emphasized in
the past 12 months due to manipulation by SEOs.
See PageRank definition for more information.
Miscellaneous Information: None
