Socius Uses Conversion Analytics to Ensure That Your Website is Working for You

Conversion Analytics

Of all the things that set Socius Marketing apart, our research into conversion analytics is among the most important. Getting clients to your site is only half of the battle in generating leads. It’s just as important to make sure that they’ll take the next steps in your funnel. Our company understands how to implement analytical tools throughout your site to accurately track how visitors use it.

Some of the many different ways we utilize conversion analytics for our clients include:

  • Looking for social mentions
  • Monitoring Key Performance Indicators for sites
    • Bounce rate
    • Time per page
    • Pages per visit
    • Daily/weekly/monthly traffic
    • New vs. returning visitors
  • A/B testing various wordings for offers and site features
  • Improving mobile and tablet browsing experiences
  • Tracking backlinks from referring sites
  • And more

In addition to using conversion analytics to inform our strategies, we also provide individualized information to our customers, so they can see for themselves how their websites are performing. Through our MyStro system, we provide a variety of dashboard metrics that let you see what your site is doing for you at a glance. We’ll show you information about visitors, their behavior, conversion rate, cost per lead, most popular pages, and a wide range of other useful information relating to your account. This system can also help track your social media presence, allowing you to see how our team is managing the conversation about your business online.

We’ll be happy to explain more about how we use conversion analytics to inform our work and provide you with a free site analysis. Just contact us today.