Optimization via software – Many SEO companies utilize software programs which attempt to trick search engines or manipulate them into giving your site better placement than is really deserved. If an SEO company uses words like shadow pages, cloaking, doorway pages, link farms, proprietary software, etc. when talking to you, then they are not a reputable company. These techniques can get your site banned from the search engines altogether, and if you ever decided to leave one of these companies, then your rankings stay with them. You do not want their software, YOU WANT YOUR SITE OPTIMIZED!

Socius Marketing is different. We don’t employ software when optimizing your site; we optimize your site. We take the time to do it right the first time so your site will achieve high placement, which you will maintain for many years.

Guaranteed #1 – Guaranteeing first page listings is, quite simply, impossible. Typically, when an SEO company makes this promise, the “guarantee” involves one of three things. First, the company is just planning to take the money you give them and buy some keywords to obtain the listings. You could have done this on your own, and a whole lot cheaper. Second, the company will point out obscure keywords or phrases they say they can help you rank on, but these will be keyphrases that nobody searches for and won’t help you a bit. And lastly, the company won’t give you their guarantee in writing, which is unfortunate because you will probably need it. Hopefully, this hasn’t happened to you already.

Socius Marketing is different. We work hard to get your site first-page listings in major search engines, with keywords that people search. Socius Marketing customers enjoy thousands of first page and number one listings, but we would never make such a general promise.

Tricks & Secrets – SEO companies are not magicians and most people don’t like secrets. When did these words become part of an acceptable sales presentation? This is your website and your business, and you should not rely on tricks and secrets.

Socius Marketing is different. Socius Marketing will provide you with a detailed plan on how your site will be optimized. We employ proven strategies, not tricks, to achieve placement.

Content, Content, Content – If you meet with an SEO company that does not emphasize a lot of relevant, optimized content, then look somewhere else.

Socius Marketing is different. Our writers don’t just fill your page with content, but take the time to make sure the message of the content is clear, and the text is optimized for specific keywords and phrases.

Low Hanging Fruit – Many optimization companies simply optimize your site for keywords that are rarely searched, or worse yet, not searched at all. This practice is referred to as low hanging fruit. Not all instances of low hanging fruit are bad, but you want your site to be optimized for the more highly searched terms as well.

Socius Marketing is different. Socius optimizes websites to rank on highly searched terms as well as terms that aren’t searched as frequently.