Optimization via software – Many to most SEO companies utilize software programs which attempt to trick search engines or manipulate them into giving your site better placement than is really deserved. If they use words like shadow pages, cloaking, doorway pages, link farms, proprietary software, etc., then they are not a reputable company. YOU WANT YOUR SITE OPTIMIZED, not their software! If you ever decide to leave them, then your placements leave with them. Even worse, these techniques can get your site banned from the search engines altogether.

Socius Marketing is different. We don’t employ software when optimizing your site, we optimize your site. We take the time to do it right the first time so your site will achieve high placement, which you will maintain for many years.

Guaranteed #1 – This quite simply is impossible. Typically, when someone asks us about this, it is one of three things. First, they are just planning to take the money you give them and buy some keywords to obtain the listings. You could have done this on your own, and a whole lot cheaper. Second, they will point out obscure keywords or phrases that nobody searches for and won’t help you a bit. And lastly, we hope you got their guarantee in writing because you will probably need it. (Hope this hasn’t happened to you already.)

Socius Marketing is different. We work hard to get your site first-page listings on major search engines, with keywords that people search. Socius Marketing customers enjoy thousands of first page and number one listings, but we would never make such a general promise.

Tricks & Secrets – They are not magicians and most people don’t like secrets. When did these words become part of an acceptable sales presentation? This is your website, your business, and you should not rely on tricks and secrets.

Socius Marketing is different. Socius Marketing will provide you with a detailed plan on how your site will be optimized. We employ proven strategies, not tricks, to achieve placement.

Content, Content, Content – If you meet with an SEO company that does not emphasize a lot of good, optimized content then look somewhere else.

Socius Marketing is different. Our writers don’t just fill your page with content, but take the time to make sure the message of the content is clear, and the text is optimized for specific keywords and phrases.

Low Hanging Fruit – Many optimization companies simply optimize your site for keywords that are rarely searched, or worse yet, not searched at all. This practice is referred to as low hanging fruit, and while not all bad, you want your site also to be optimized for the highly searched terms as well.

Socius Marketing is different. Socius optimizes websites to rank on highly searched terms as well as terms that aren’t searched as frequently.