"Hi.
My Name Is (insert name here). Did You Know That Your
Site Is Not Optimized?"
By:
Chris Behan - President, Socius Marketing, Inc.
Posted: 05-09-08
Pretty good sales pitch, huh? In my years as an optimizer,
I have actually had other SEO companies call me and
tell me the same thing about sites I managed for years
that were generating millions of unique visitors.
Just the other day, a company called one of our clients
and told them roughly the same thing. Unfortunately,
this poor, ill-equipped sales person did not bother
to review my client’s site before calling.Our
client, who we had just launched a new site for, quickly
began to point out all of their first page listings
in Google. The call quickly ended.
I cannot say I totally blame other SEO's for arming
their sales force with such little information. It
takes time to properly train your sales force and
account managers, and I guess they feel that if they
call enough people, someone will eventually bite.
We, however, do not subscribe to this practice. Our
sales force and account managers are not just trained
to explain our services and the benefits of them,
but also to take part in ongoing optimization meetings.
In fact, sometimes our sales people know considerably
more than a lot of "SEO experts" I have
met. The education we offer our employees extends
to our clients. We believe that having a customer
who understands our process and the industry can benefit
both parties. Many times, I receive forwarded emails
from our clients from other SEO companies, and they
themselves can pick out the inaccuracies in the email.
In
closing, before talking to any SEO, just ask them
to read the first sentence on your website. More than
likely, they are not on your site, and they probably
never were.
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