| Search
Engine Marketing Overview... |
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Common
Search Engine Terms and Definitions...
When looking to invest in your website by using search engine optimization, there are many terms that you should know. Optimizers may talk about Google’s algorithm, keyword density, and other terms that are generally unfamiliar to those not deeply involved in the SEO industry. This issue is compounded by the fact that the SEO industry is constantly changing and evolving, resulting in an ever-changing repertoire of terminology.
To help you become well-versed in search engine terminology, we at Socius Marketing have come up with a list of definitions of commonly used words and phrases. Regardless of who you are or what industry you’re in , we feel it is important for every company to be well-informed about search engine optimization, not only for their own knowledge, but also to avoid being taken advantage of by less-scrupulous SEO companies. Because Socius is on the cutting-edge of the industry, this list is continually updated with new additions to help you stay up to date. Check back frequently for updates.
Click on the links below for more information on each term.
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“Socius Marketing has literally changed
our sales and marketing strategy. Where once our sales people would
hit the streets looking for any potential customers, they now spend
all their time much more productively, talking with potential customers
who are actually looking for us.
18
months ago, our online sales were non-existent but now account
for 90% of our total sales. Fantastic!”
Brad
Harper
President
Ace Industrial Equipment
Aceshelf.com
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"I just wanted to tell you how pleased
we are with your company. Not only is our web site site delivering
leads like never before, Kara has been a dream to work with. Whenever
we have a question about the site, it gets answered quickly and
accurately.
I can't wait to see what lies
ahead as the site just keeps delivering more and more leads. This
is the best advertising money we have ever spent!"
Thanks,
Bill Adams
President
ROF Furniture
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“The nutritional supplement
market is fiercely competitive. Socius Marketing was able to distinguish
our company and products through favorable organic search engine
placement driving over 70,000 visitors to our site per month.
Thank
you for helping us achieve significant sales increases and turning
our website into a major contributor to the growth of our company.”
Gerry
David
COO
VAXA International |
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"I just wanted to take the time to thank you and your team
with the recent overhaul of our website and the search engine
optimization. Within the first 30 days we noticed that our site
was starting to be ranked and appeared on the first and second
pages of various searches.
The results were faster than our
expectations and we look forward to the continued success over
time."
With Warm Regards, Kevin J. Piccarreto, Esquire
Tinny, Meyer & Piccarreto, P.A.
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