Common Search Engine Terms and Definitions

When looking to invest in your website by optimizing it for search engines, there are many terms that you should know. The optimizers you speak with might talk about Google’s algorithm, keyword density, and other terms that may be generally unfamiliar to you as someone not deeply involved in the SEO industry. This issue is compounded by the fact that the SEO industry is constantly changing and evolving, resulting in an ever-changing repertoire of terminology.  

To help you become well-versed in search engine terminology, we at Socius Marketing have come up with a list of commonly used words and phrases, and their definitions. We feel it is important for every company in any industry to be well-informed about search engine optimization, not only for their own knowledge, but also to avoid being taken advantage of by less-scrupulous SEO companies.

Because Socius is on the cutting-edge of the industry, this list is continually updated with new additions to help you stay up-to-date. Check back frequently for updates.

Click on the links below for more information on each term.

• Algorithm
• Alt Tag
• Authority Websites
• Cached
• Client-Side Optimization in SEO
• Cloaking
• Content Optimizers
• Doorway Page in SEO
• External Link Structure
• Google PageRank
• Google Sandbox
• Internal Link Structure
• IP Address
• Keyword Density
• Link Optimizers in SEO
• Low Hanging Fruit
• Meta Description
• Meta Keywords
• Meta Tag
• Meta Title
• Optimized Web Content
• Search Engine Marketing
• Search Engine Optimization
• Search Engine Spiders
• Search Engine Submission
• ShadowBot