Let Socius Marketing Help You Understand the Importance of RankBrain

You may be hearing the term “RankBrain” come up from time to time in discussions about the latest digital marketing search engine optimization (SEO) practices, and it’s time to start paying attention. RankBrain is a mobile-based algorithm utilized by Google to help provide the most useful and relevant information to users. It uses data from past searches and machine learning to try to predict the best response to an online search query. In layman’s terms, RankBrain tries to help Google guess what your intentions are during a search. Then, Google can provide more topic-focused results and, hopefully, offer you a solution.

Because RankBrain is targeted toward mobile users, it is driven by voice query and the growing conversational search trend. Instead of typing a search term such as “flu symptoms” into Google on a computer, users are increasingly more likely to ask their phone or digital home assistant “What are some common flu symptoms?” RankBrain then goes to work, providing a never-ending list of potential questions in the “People also ask” section of the Google search results page that it believes will best relate to your specific question. Each question that appears links to the most pertinent result, offering the user a new journey. Some examples might include:

  • How can you tell if you have the flu?
  • Can you have a mild version of the flu?
  • When should you go to the doctor if you have the flu?

As you can see, RankBrain is helping Google understand exactly what you are looking for, so you can find the answer to your question as quickly as possible.

So, what does RankBrain mean for the SEO world? It means the search landscape is constantly changing. As a Google Premier Partner, Socius Marketing is well aware of the changes to SEO practices that RankBrain has demanded, and we can provide the type of conversational content that will help your website tell the whole story so it appears higher on search engine results pages (SERPs). Our expert in-house writing team has decades of experience and can create the compelling content your site needs to help it outrank the competition.

If you would like to learn more about the effects RankBrain is having on traditional SEO practices, contact Socius Marketing today.