Pay-Per-Click Management Means Budget Management at Socius Marketing
Pay-per-click (PPC) management is more than bidding on a few relevant keywords and sitting back to watch the conversions roll in. A PPC campaign is a great way to achieve Internet marketing results quickly, but for the campaign to work as it should, it must be thoroughly planned, diligently monitored, and flexible enough to allow for a rapid response to changing conditions. That kind of insight and agility can only be provided by a human being, as opposed to software. Monitoring software alone simply doesn’t cut it for most campaigns, which is why it pays to work with the AdWords certified PPC experts from Socius Marketing.
Our comprehensive approach to pay-per-click management can be summed up simply: We’re here to effectively manage your PPC budget, not just to spend every dollar you commit to the campaign. When you work with Socius on your paid Internet marketing campaigns using Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, you’ll know exactly how and why every penny is spent – and exactly how much return you’re getting on your investment.
The PPC experts at Socius begin structuring your campaign with personalized, in-depth research. We take the time to get to know your company or organization, then use that information to determine how a PPC campaign can best be utilized to give you the maximum return on your investment. We then integrate your goals with other constantly monitored data, including:
- A-B testing on proxy sites to determine the keywords most likely to drive traffic and create conversions
- Ongoing analysis of cost per lead, cost per click (or transaction), and cost per conversion rates
- Regular monitoring of click-through rate (CTR) and bounce rate, important factors in determining the effectiveness of particular keywords
- Robust and ongoing keyword research using “eyes-on” monitoring, not unintuitive software
- Geographical research to determine the regions or communities most likely to generate leads and conversions
- Much more
Socius Marketing takes pay-per-click management to levels far beyond the traditional search specific model. If your PPC goals require it, our services also include planning and oversight for remarketing, banner advertising, and Facebook advertising.
For a complimentary analysis of your website, click or call today. Socius Marketing is a full-service Internet marketing company, offering search engine optimization, social media services, online reputation management, web design, and more.