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Term:
Google PageRank for Search Engines
AKA: None
Definition: PageRank is Google’s
overall measure of the importance of a website to
the rest of the web. Named after one of the founders
of Google, Larry Page, PageRank is measured from 0
to 10, 0 being the worst.
PageRank relies on the uniquely democratic nature
of the web by tracking the link structure of the entire
web, creating a virtual voting system. In other words,
Google knows what sites link to your site. When a
site links to your site, they are essentially casting
a vote for your site. The more sites that link to
your site, the more popular your site may look to
Google.
However, Google does look at more than sheer volume
of links; they look at the quality of the link or
vote. Much like our nation’s electoral college,
when you get a link from an important site (a site
that has more PageRank than yours), you get more credit
for that link. The higher the PageRank, the more weight
Google places in that link. Getting a link from a
site with a high PageRank is the equivalent of winning
California or New York when running for President.
They have a lot of electoral votes.
Miscellaneous Information: Some sites
have significant PageRank and have very few backward
links. This is typically the result of the age of
the URL or the sign of a very large website. Very few sites in the world have a PageRank 10.


