Term: Google PageRank for Search Engines
AKA: None
Definition: PageRank is Google’s overall measure of the importance of a website to the rest of the web. Named after one of the founders of Google, Larry Page, PageRank is measured from 0 to 10, 0 being the worst.
PageRank relies on the uniquely democratic nature of the web by tracking the link structure of the entire web, creating a virtual voting system. In other words, Google knows what sites link to your site. When a site links to your site, they are essentially casting a vote for your site. The more sites that link to your site, the more popular your site may look to Google.
However, Google does look at more than sheer volume of links; they look at the quality of the link or vote. Much like our nation’s electoral college, when you get a link from an important site (a site that has more PageRank than yours), you get more credit for that link. The higher the PageRank, the more weight Google places in that link. Getting a link from a site with a high PageRank is the equivalent of winning California or New York when running for President. They have a lot of electoral votes.
Miscellaneous Information: Some sites have significant PageRank and have very few backward links. This is typically the result of the age of the URL or the sign of a very large website. Very few sites in the world have a PageRank 10.

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