News & Events

December 2017

Duplicate Content
Have you stumbled across a similar version of your site's content or design on the web? It's possible your website is being penalized by search engines for duplicate content, and the infringer is getting away with it! Duplicate SERPs listings can hurt your organic rankings and lead to a loss of conversions. Contact us to get an audit of your site today.
ORM Google Alerts Tip
Do you know what's being mentioned about your business on the web? Set up a Google Alert for your company name to proactively manage your online mentions. If you have more than one business, don't manage your online reputation management alone. Contact us for an audit of your online presence and let us do the digging for you.
PPC Store Visits Results
12 months ago, Google approached Socius to run a pilot PPC campaign with their new "store visits" conversions. With a year's worth of data, our Paid Media team has been able to track thousands of online clicks to in-store visits. Contact us to learn more about our Google Premier Partnership.

November 2017

Google Local Services Ads
Google's latest advertising platform, Local Services Ads (formerly Home Services), is slowly rolling out to major cities across the U.S. Our clients are preparing for this by  getting more reviews to their Google My Business page to ensure they can rank against competitors. Get a free demo about our Review Canvassing tool here.
RankBrain Content by Socius Writers
Have you ever used voice search for the web? At Socius, we create conversational-style content for clients that is RankBrain-compliant for mobile search, and People Also Ask results. Learn how our skilled experts can provide content for all of your marketing channels here.

October 2017

Pinky Boundary Design
Most users hold their mobile devices in one hand, resting their phone on their pinky finger. This behavior limits their on-screen reach known to designers as The Pinky Boundary Rule. Can your customers reach the entire surface of their phone without adjusting their grip? If they can't, ask us how our designers can upgrade your mobile website with the best mobile experience.

September 2017

Google’s Premier Partner Summit
Socius attends Google's Premier Partner Summit, getting a peek at Google's roadmap. Hot topics included the age of assistance, frictionless user experience, and many case studies on today's Search environment.
Review Canvassing System
Getting new reviews on third-party review sites such as Google, Yelp, Facebook, and others has never been easier. We are excited to announce the launch of our new Review Canvassing and Management System that will not only help you monitor and grade all online reviews related to your business, but will also help you get new reviews from your clients on top review websites. Read more here!

August 2017

Google’s Questions and Answers
Have you noticed your Google business listings have a new "Questions and answers" feature? Users can now ask location-specific questions on a listing so business owners can respond directly to potential customers.
Socius Citations Process
Is your business listed correctly on all directory listings? At Socius, we manually update our client's name, address, and phone number on Google My Business, Bing, Yelp, and other major directories to ensure their listings are found with ease. Go here to read more about our citations process.

July 2017

Baby Photo Guessing Game
Our employees played a Baby Photo Guessing Game during our Summer Potluck this month. We shared delicious food and a round of laughter trying to guess who was who.

June 2017

Google Posts for all GMB Accounts
All Google My Business (GMB) accounts can promote events or special offers that will display directly on search results pages and map listings. Our social media team started implementing Google Posts to some of our client's social media strategies once the new update rolled out in late June.
Design and Development Team Grows
Our Design and Development teams continue to grow! If you're interested in joining our team of highly skilled and detail oriented individuals, please visit our Careers Page and apply today.
Targeting Similar Audiences in Google AdWords
Socius has begun testing and implementing Google’s recently released Similar Audiences for Search (SAS) feature in AdWords. This feature allows our Paid Media team to adjust bids to similar audiences effectively and improve the likelihood of a conversion.

May 2017

4th Generation Microsites
Socius builds micro sites with 4th Generation design and customization for digital advertising. These micro sites help improve quality lead score, ranking on PPC ads, and more! See how our Digital Advertising team can develop relevant campaigns to efficiently spend your budget to drive traffic with these new pages.

April 2017

Sportsfest 2017
The Socius team participates in Corporate Sportsfest Tampa Bay for the first time, competing with 200 companies in the Tampa Bay Area.
Tundraland Auction
Socius Marketing proudly supports Tundraland's 2nd Annual Windows for a Cause Art Auction event to raise money to send 4-year-old Delilah on a dream vacation to Walt Disney World. Old windows were recycled and painted by local artists and celebrities, including some Green Bay Packers players.

March 2017

TBBJ Best Places to Work 2017
The Tampa Bay Business Journal selects Socius Marketing as a finalist for Best Places to Work in 2017.
Career Day at the University of Florida
Socius Marketing managers attend the University of Florida’s Career Day to recruit new writers to join the SEO writing team. Check out our Careers Page if you're interested in joining the largest agency with in-house content writers!

February 2017

Improving PageSpeed on All Devices
Did you know that 53% of people will leave a page if it takes longer than 3 seconds to load? At Socius, we're constantly improving our client's PageSpeed scores to adapt to today's digital standards. If you'd like to know what your site's PageSpeed is, contact us for an analysis today!
Dynamic Content for Clients
Our Development and Design team are targeting users based on their location to serve dynamic content when they land on a client's site. This will help increase lead generation and conversions on a local level.

January 2017

Socius Marketing Growth
Socius Marketing continues to grow! Did you know we never outsource to other companies or countries? See how we produce world-class work for our clients here.
Google Beta Store Visits
Google has approached Socius Marketing for their new "store visits" conversions on AdWords (in Beta). Our Paid Media team will track and report on monthly visits from Google's newest gps-based tracking campaign.
RankBrain Content
Do you know how Google understands a "user's intent?" RankBrain is the newest AI algorithm used to improve the way web pages are positioned in SERPs. Socius writes content that offers more than one solution so that a user can make an informed decision after they hit Search. Contact us if you'd like to see how RankBrain is affecting your organic rankings!

September 2016

Socius Receives Healthcare Content Award
MARCOM Awards recognizes Socius Marketing for the Best Web Content Strategy and Blog Strategy for Moffitt Cancer Center. Our writers hold at least a bachelor's degree, many with masters or doctorates, providing high-quality, professionally written healthcare content.

August 2016

Webinar with Google
On August 31st at 1 PM Eastern, President of Socius, Chris Behan and Google Agency Development Manager, Mehr Grewel will discuss how to strike the right balance between Search Engine Optimization (SEO) and paid search campaigns to generate leads and meet your business goals in the home improvement industry.

July 2016

SEBC 2016
Socius President, Chris Behan, will be presenting two insightful sessions on July 28 and 29 at SEBC 2016. The session is titled “Lead Generation Roadmap: Cost Effective Strategies for Increasing Online Leads.
AAOE Webinar – July 2016
On July 21st, Internet marketing expert, Chris Behan will be presenting a webinar in partnership with AAOE titled Millennial Marketing: How to Reach and Engage with the Mobile Generation.

June 2016

AAOE – 2016
We will be exhibiting at the American Association of Orthopaedic Executives (AAOE) Annual Conference in San Francisco, June 9 - 12. Find the Socius team at booth 213.
Chris Behan Speaking at AAOE 2016
Internet marketing expert and President of Socius, Chris Behan, will be presenting a session titled Discover Proven & Powerful Online Patient Acquisition Programs on June 10, 3:15 PM at the AAOE Annual Conference.
Becker’s ASC Review
Find the Socius team at booth 61 during the 14th Annual Spine, Orthopedic and Pain Management-Driven ASC Conference + The Future of Spine, June 9 -11 in Chicago.
FRSA 2016
The Socius team will be in Orlando, June 16 - 18 during FRSA's 94th Annual Convention and the Florida Roofing & Sheet Metal Expo. Visit us at booth 212.

May 2016

21st Annual HMPS Summit
On May 23rd at 1 PM, Socius President, Chris Behan, will be part of an expert panel speaking at the 21st Annual HMPS Summit in Chicago. This digital strategy session is titled “Leveraging Strategies from Consumer Markets.”
ASCA 2016
The Socius team will be exhibiting at ASCA 2016 in Dallas on May 19 – 22, 2016. Visit booth 325 to learn how to build an Internet marketing strategy that attracts patients.

April 2016

UCAOA 2016 Spring Convention
We will be exhibiting at #UCAOA16, April 17 - 20, 2016, in Orlando, Florida. Stop by booth 331 to learn how Socius can strengthen your online presence and help you exceed your patient acquisition goals.
Chris Behan speaking at UCAOA16 Spring Convention
Internet marketing expert, Chris Behan will be speaking at the Urgent Care Association of America's 2016 Spring Convention. Join Chris on April 19 in Orlando, Florida for 2 insightful sessions designed to showcase how to market effectively to Millennials and understanding the importance of Yelp as a platform patients use to find and review urgent care facilities.

March 2016

Socius Marketing has reached over 5,000 Likes on Facebook
Socius Marketing has reached over 5,000 Likes on Facebook. Thank you for all your support in helping us reach this amazing milestone.
Office Furniture Recyclers Networking Event Spring 2016
Join Socius Marketing at the Office Furniture Recyclers Networking Event Spring 2016, March 21 – 25 at the Hilton Clearwater Beach. President of Socius Marketing, Chris Behan, will be speaking on March 23rd in a session titled Embracing Change: Easy Transformations for Implementing New Content and Design Modifications.
American Medical Group Association
The Socius team will be at AMGA in Orlando, March 09 - 12 at the World Center Marriott. Visit booth 318 to see if your site is optimized to meet your patient aqusition goals.
New responsive design for ROF
Socius launches a new responsive design for ROF.

February 2016

New web design for AAmerican Seamless Siding
Socius launches a new web design for AAmerican Seamless Siding.
Socius welcomes JB Underhill
Socius welcomes JB Underhill as a new design and SEO client.
International Roofing Expo
We will be at the International Roofing Expo from February 17 – 19, 2016 at the Orange County Convention Center in Orlando, FL. Visit the Socius Team at booth 1283.

January 2016

Socius’ Expanded Office Space
Our expanded office space is near completion to accommodate our growing team.
International Builders’ Show
On January 19th, Chris Behan will be presenting for the third time at the International Builders’ Show in Las Vegas. This impactful session is titled The Core Essentials of Developing a Profitable Internet Marketing Campaign and will cover how custom builders and remodelers can properly allocate their marketing dollars toward revenue-generating Internet marketing campaigns.
Vista Home Improvement
Socius launches a new web design for Vista Home Improvement.
Welcome, Reusable Office Interiors
The Socius Team welcomes Reusable Office Interiors as a new design and SEO client.

December 2015

Socius’ Growth
Come January 1st, our team will be expanding into about 5,000 more square feet of office space. A big thank you to all our clients for your support! Keep an eye out for more updates as we grow.
The Socius Team welcomes Tundraland as a new SEO client.
ORA Ortho
Socius Marketing welcomes ORA Orthopedics as a new SEO client.

November 2015

Socius Marketing launches new SEO content for The Johns Hopkins Center for Bioengineering Innovation and Design (CBID).
Don't miss your chance to win an Apple Watch Sport. Visit us at booth #6 at The 19th Annual Healthcare Internet Conference at The Omni Orlando Resort on November 9-11.
AAO in Las Vegas
Stop by booth #1870 at the upcoming AAO 2015 (The American Academy of Ophthalmology's Annual Meeting) in Las Vegas on November 14-17 to learn more about our in-house medical copywriting and web design services.
Turtle & Hughes
The Socius Team welcomes Turtle & Hughes Electrical & Industrial Distributor as a new SEO client.
Green Star Remodeling
Socius launches a new responsive web design and optimized content for Green Star Remodeling.

October 2015

Give & Grub
The Socius Team would like to congratulate our client, Laser Spine Institute for accomplishing their goal of giving back 150,000 meals back to hungry children in the Tampa Bay Area through the Give & Grub food truck.
Don't miss us this fall at the MGMA 2015 Annual Conference on Oct 11-14 in Nashville. We will be exhibiting at booth #523.
The Society for Healthcare Strategy and Market Development’s (SHSMD) Annual Conference Committee selected our session, titled "The Core Components of a Robust Digital Marketing Campaign," to be offered as a 60-minute concurrent session at the 2015 Annual Conference "SHSMD Connections," October 11-14, 2015, in Washington D.C.
Will you be attending Becker’s Ambulatory Surgery Center (ASC) 22nd Annual Meeting – The Business and Operations of ASCs – on October 22-24, 2015 in Chicago? If you are, stop by the Socius booth to learn more about our online patient acquisition programs.

September 2015

Remodeling Show
Socius has helped many well-known home improvement companies and hundreds of manufacturing, distributing, and retail businesses achieve online success and increase their sales. Stop by booth #1723 at the Remodeling Show on Sept 30-Oct 2 to meet experts from our team and find out how we do it.
Midwest Ortho
The Socius Team welcomes Midwest Orthopaedic Institute as a new design and SEO client.
Dave Yoho
Dave Yoho Associates will have more than seven experienced home improvement consultants speaking at the 2015 HIP Summit on Sept 30 – Oct 1.We hope to see you there!
If you're attending the 2015 UCAOA Fall Conference, don’t miss the chance to hear Chris Behan present on Sept 24 and 25, and visit our booth # 613.
  1. Sept 24th Session: Do You Own Your Online Reputation, or Is It Owning You?
  2. Sept 25th Session: Best Practices and Case Studies: Branding and Brand Differentiation via Marketing
Continental Siding Supply
Socius welcomes Continental Siding Supply as a new client. Keep an eye out for their new responsive design and optimized content.

August 2015

UCAOA Webinar
To gain a better understanding for how online reviews work and learn valuable strategies you can implement to grow and maintain a better reputation online, join us and the UCAOA on August 20th at 2:00 PM EDT for a webinar about "Analyzing and Managing Your Brand Health Online". Registration is available through the UCAOA website.
Wells & Kimich
Socius welcomes Wells & Kimich office furnishings as a new SEO client.
New South Window
NewSouth Window Solutions launches a new responsive design.

July 2015

Main Door
The Socius Team launches a new web design and optimized pages for Main Door Corporation.
Socius Marketing welcomes Teton Orthopaedics as a new SEO Client.
On July 17th, Internet marketing expert Chris Behan will be presenting: "SEO Myths Dispelled and Proven Internet Marketing Strategies Revealed," at SEBC in Orlando.

June 2015

The Blair Group
Thank you to the Blair Group for our glowing review on Google+.
Socius Marketing: Record growth continues
Record growth continues at Socius Marketing as we continue to add to our in-house team of seventy Internet marketing specialists.
AAOE: The Fundamentals of a Successful Internet Marketing Campaign
The AAOE and Socius Marketing kick off a summer webinar series: The Fundamentals of a Successful Internet Marketing Campaign, starting on June 4th at 12:00 PM EDT.    

May 2015

West Maui Urgent Care
Socius launches a new responsive website with optimized content for West Maui Urgent Care.

April 2015

King Green
Socius launches King Green’s new responsive web design.

March 2015

On March 31st, the AAOE featured Socius Marketing in their weekly eNews.