Term: Internal Link Structure for Search Engine Optimization
AKA: None
Definition: Internal link structure refers to all the links within your website. The links within a website basically create a hierarchy, which search engines evaluate. They look at which pages are linked together and which are not, keeping track of the link popularity of each page. It follows some of the same rules that govern PageRank. Sites that have no clear hierarchy to the link structure typically don’t rank well.
Miscellaneous Information: Internal link structure has become a major ranking variable in the past 12 months since it is very difficult to manipulate.

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