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Socius
On-Air...
Socius
President to be regular guest on 1250 WHNZ as SEO Expert.
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| Search
Engine Marketing Overview... |
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Term: Cloaking for Search Engine Optimization
AKA:
Definition: Cloaking is a type of search engine optimization that uses software to filter what website is seen based on the user’s IP address. This software creates a false website that is artificially-generated and is usually comprised of just gibberish and keywords. Search engine spiders are taken to this fake website to create the appearance of a huge, relevant site and enhance the ranking of this site. However, regular internet users will be taken to a different website, which is usually not optimized. Cloaking is a type of black hat search engine optimization, and it almost always results in severe penalties or banning for that domain.
Miscellaneous Information: A website that uses cloaking is in constant peril. Not only are these websites highly likely to be banned, which suddenly eliminates all traffic and sales leads coming from that site, but the company that owns the website is at the mercy of the SEO. Because cloaked websites are run by software, as soon as the SEO pulls the plug on the software, the website is completely gone. For these reasons, it is highly advisable not to use cloaking or to deal with SEOs that utilize this type of optimization.
Back to SEO Definitions.
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“Socius Marketing has literally changed
our sales and marketing strategy. Where once our sales people would
hit the streets looking for any potential customers, they now spend
all their time much more productively, talking with potential customers
who are actually looking for us.
18
months ago, our online sales were non-existent but now account
for 90% of our total sales. Fantastic!”
Brad
Harper
President
Ace Industrial Equipment
Aceshelf.com
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"I just wanted to tell you how pleased
we are with your company. Not only is our web site site delivering
leads like never before, Kara has been a dream to work with. Whenever
we have a question about the site, it gets answered quickly and
accurately.
I can't wait to see what lies
ahead as the site just keeps delivering more and more leads. This
is the best advertising money we have ever spent!"
Thanks,
Bill Adams
President
ROF Furniture
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“The nutritional supplement
market is fiercely competitive. Socius Marketing was able to distinguish
our company and products through favorable organic search engine
placement driving over 70,000 visitors to our site per month.
Thank
you for helping us achieve significant sales increases and turning
our website into a major contributor to the growth of our company.”
Gerry
David
COO
VAXA International |
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"I just wanted to take the time to thank you and your team
with the recent overhaul of our website and the search engine
optimization. Within the first 30 days we noticed that our site
was starting to be ranked and appeared on the first and second
pages of various searches.
The results were faster than our
expectations and we look forward to the continued success over
time."
With Warm Regards, Kevin J. Piccarreto, Esquire
Tinny, Meyer & Piccarreto, P.A.
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