Algorithm Testing Sets the Parameters for Sound SEO

Algorithm testing was one of the first tools Socius Marketing president and founder Chris Behan used to determine what works best in the field of organic search engine optimization. In fact, before he ever thought of founding Socius, Chris developed and built his own “test” sites in order to learn as much as he could about why web pages show up where they do in the search engine results page (SERP) on Google, Yahoo, and Bing.

Chris used the knowledge he gained from his early algorithm testing experiments to help his former employer’s website rise quickly in the rankings. He discovered he was on to something, and Socius Marketing was born.

To this day, Socius Marketing uses algorithm testing to keep up with the ever-shifting landscape of Internet search. There is never any “testing” performed by Socius using clients’ live websites. Rather, every aspect of our clients’ websites is a product of the results we uncover from our “test” sites, which means everything we do for you has been researched and proven effective over a long period of time.

What the algorithm testing has revealed is no secret, especially to anyone familiar with Google’s search engine optimization standards. The best-performing, highest lead-generating websites will have:

• Relevant, useful, well-written content
• Easy-to-navigate link structures
• Regular monitoring of click-through rate (CTR) and bounce rate, important factors in determining the effectiveness of particular keywords
• Tasteful, attractive web design that provides opportunity for user engagement
• Clean, well-composed HTML code that supports the functionality of the website and the goals of the website owner

To learn more about how Socius Marketing uses the information from our extensive algorithm testing to make sure our clients’ websites stay aligned with the latest developments in the field of Internet search, click or call today. We’ll be happy to provide you with a complimentary analysis of your website.